Welcome. I’m Cam.

I’m a strategic operator, systems builder, and trusted right-hand partner to founders and execs.

I’m the person behind the scenes who builds the foundation that lets great founders stay in their genius. I help turn big visions into structured execution — so teams can breathe, systems can scale, and the business feels as good as it performs.

For the last 8 years, I’ve worked alongside CEOs and leadership teams during pivotal moments — helping them bring structure to complexity, align across functions, and build systems that scale with clarity and calm. My work lives at the intersection of vision and execution — where strategy meets operations, and ideas become outcomes.

Whether I’m leading GTM design, optimizing RevOps, or refining internal rhythms, my focus is always the same: clear decisions, aligned teams, and high-functioning systems. I’ve supported growth across a wide range of industries — SaaS, e-commerce, health & wellness, e-learning, media production, coaching, and agencies — helping businesses navigate change and build momentum that lasts. Because real growth isn’t just fast — it’s resilient, intelligent, and human-centered.

The best companies aren’t just efficient. They’re built with care — on systems that last, teams that trust, and leadership that stays steady in the storm. When I’m not working, I’m writing, capturing landscapes, or winding down the day with my wife and our dogs. If you’re here, chances are you’re ready to lead differently — with clarity, consistency, and care.

And if that sounds like you, I’d be honored to connect.

Some brands & projects I’ve supported, from startups to enterprise.

How I See My Craft

Mainstream business culture often highlights the most visible contributors — those in the spotlight, celebrated as figureheads of success. Founders, high-profile executives, and public personalities frequently become the narrative focal point. The message is clear: to succeed, be seen. Build your brand. Command attention. Maintain a presence. Publish constantly.

But beneath the headlines and media moments, the true structure of an organization is rarely visible. Behind every success story lies a quiet architecture. Behind every product launch, strategic breakthrough, and cultural inflection point is a system — deliberately constructed, carefully refined, and often entirely invisible to the outside world. These frameworks shape outcomes long before the results are seen. They create coherence out of chaos and allow complexity to move with grace. That’s where I’ve found my calling. That’s the work I do.

My focus has never been on attention. I’m not looking to be the face of the brand or the voice in the boardroom demanding compliance. I don’t seek center stage. I serve as an architect of the unseen — designing the operational infrastructure that allows others to thrive. I work within the connective tissue of a business: the internal systems that shape communication, collaboration, decision-making, and execution. It’s the work that turns vision into velocity.

I didn’t come to this through a textbook. I didn’t study organizational theory from a distance or chase credentials to earn influence. I learned through lived experience — through late nights and live-fire conversations, through watching founders wrestle with scale, and watching good teams break under the weight of unclear systems. I’ve seen businesses grow too fast and collapse. I’ve seen businesses move too slowly and miss their moment. And I’ve seen the difference it makes when someone is there to bring calm, structure, and principled alignment to the whole thing.

I don’t lead by asserting control. I lead by building trust. I don’t see leadership as authority — it’s awareness, pattern recognition, and intentional design. My role is to ask the right questions, observe what isn’t being said, and ensure that what’s being built actually supports the people doing the work. It’s the kind of leadership that doesn’t interrupt flow — it creates it.

One of the clearest examples I often return to is Billy Beane in Moneyball. Beane didn’t just build a better team — he changed how the game was played. He recognized overlooked value, redefined metrics of success, and disrupted entrenched paradigms. His approach wasn’t louder — it was smarter. More precise. More durable. That’s the kind of transformation I aim to create in every business I support.

I pay attention to the signals others dismiss. I listen to the emotional tone of a team, not just the words they speak. I look at tension as information, not failure. I help leaders zoom out from the urgent and reconnect with the essential. The goal isn’t just momentum — it’s meaningful, sustainable forward motion.

The most important questions in business are rarely just about growth or profitability. They’re about design. They’re about human behavior. They’re about how people work, how energy moves through an organization, and what conditions need to exist for people to do the best work of their lives.

How do people function when they’re given genuine autonomy and clarity? What makes a team resilient rather than reactive? What allows a company to scale without sacrificing soul?

Over the years, I’ve learned that real progress doesn’t happen through micromanagement or magical thinking. It happens when the foundation is right. When communication is clear. When roles are aligned. When systems support rhythm, and rhythm creates trust.

For me, leadership is about creating space. It’s about removing bottlenecks before they become crises. It’s about knowing how to maintain momentum without creating dependency. I’ve worked with companies in transition, companies in crisis, and companies on the cusp of greatness — and the consistent thread has been this: when systems are aligned with values, everything moves better.

The best systems don’t constrain people. They empower them. They allow leaders to lead. They give teams the clarity and confidence to solve problems. They reduce friction not by eliminating it, but by helping people navigate it well. A good system doesn’t replace judgment — it sharpens it.

This kind of work requires patience. It requires emotional intelligence. It requires the ability to design without ego and to hold space for uncertainty without rushing to resolve it. Most of all, it requires care — a quiet kind of care — the kind that doesn’t perform, but persists.

What I’m most proud of isn’t the systems I’ve designed — it’s the freedom they’ve created. The businesses that now run smoothly without me. The leaders who’ve stepped into their roles with more clarity and ease. The teams who’ve found a shared language and rhythm that once felt impossible.

This is the quiet work. The foundational work. The work that rarely gets credited, but always makes the difference.

It doesn’t trend. It doesn’t ask for applause. But it holds everything together.

Because systems, at their best, aren’t just technical — they’re deeply human. They exist to support people: their lives, their health, and their ability to contribute meaningfully.

That’s what legacy really is.

Not what you built.

But what you left behind that continues to build after you.

  • I spearheaded a transformative journey with this fitness coaching startup, scaling it from a low six-figure run rate to a robust seven-figure annual run rate within just 12 months.

    Read More…

  • I turned a one-remote-employee venture into a thriving, multifaceted team while driving growth and building systems to support long-term success at Dogslanding.

    Read More…

  • I led SCG Agency through a transformative journey that culminated in its merger with Prime IV Hydration & Wellness — the #1 fastest-growing IV therapy franchise in the U.S.

    Read More…

  • In just 30 days, I drove an immediate $200,000 increase in revenue by optimizing collection processes and identifying overlooked opportunities for Clearly Trained.

    Read More…

  • I partnered with Jhana Li and the Spyglass Ops team to architect a sales and marketing system from the ground up, navigating the complexities of scaling operations in a fast-paced environment.

    Read more…

Case Studies

Ways I Can Support You

EXECUTIVE LEADERSHIP

When your business needs less advice — and more action.

Sometimes what a company needs isn’t another playbook.

It’s someone who steps in, takes ownership, and leads forward — with clarity, calm, and conviction.

As a trusted operator or interim executive (COO, GM, Chief of Staff, Head of Ops), I partner with founders to translate vision into traction and turn complexity into order.

I embed where it matters — aligning people, systems, and execution so the business can run cleanly and scale with confidence.

Whether I’m leading GTM initiatives, stabilizing infrastructure, or refining strategic rhythms, I bring steadiness, clarity, and momentum.

The result?

  • A business that runs clean

  • A team aligned and empowered

  • And a founder who can finally exhale

If you’re looking for a right-hand partner who builds from the inside out, let’s connect.


GO-TO MARKET STRATEGY

When the vision is clear — but traction is inconsistent.

At a certain point, more effort stops creating more growth. The challenge isn’t effort — it’s alignment.

I help companies design smarter GTM engines — grounded in data, supported by systems, and aligned across teams.

We’ll take a systems view of the entire go-to-market function — sales, marketing, product, success, ops — and align strategy, structure, and execution behind a clear, unified growth model.

We’ll ground it in what matters:

  • Funnel performance & forecasting

  • Team capacity & channel planning

  • Offer architecture & pricing

  • Delivery readiness & infrastructure

  • Demand pathways with clear metrics

Whether you’re entering new markets, scaling what’s working, or fixing what isn’t — I'll help you build calm, reliable momentum.

If your business is growing but the engine behind it isn’t keeping pace, let’s fix that.


CONFIDENTIAL ADVISORY

A space to think clearly, decide wisely, and lead well.

Leadership is heavy. The pressure to have answers. The weight of holding what no one else sees. The fog that settles when clarity slips.

This isn’t coaching. It’s not therapy. It’s confidential, grounded conversation with someone who’s been in the seat — and knows how to walk through it with you.

Whether you’re navigating tough decisions, managing people dynamics, or recalibrating your role — I help you think clearly, reflect honestly, and move forward with discernment.

No agenda. No ego. Just a trusted partner to help you reconnect with what matters most.

If you’re looking for space to lead with integrity — without the noise or performance — Let’s talk.

Testimonials

  • After hundreds of hours working closely with Cam, it would be hard to describe our relationship any other way than life changing. If you're a fan of doing deep work, and truly understanding yourself - why you do what you do - and how to arrive at your own next step forward whether in business or personal life... having a guide and mentor like Cam, skilled in the art of communication (paired with patience and perspective) has meant more to me than I can express in a LinkedIn recommendation.

    ~ Eric Bort, Founder of Clearly Trained

  • Working with Cam has been a breeze. He is laid back, generous, and knows his stuff. Always offer ideas, solutions, and then he executes too :) If you need a marketing hand, or an operational perspective, or anything really to help move your business forward I would contact Cam. We've worked together once, we will definitely work together again.

    ~ Peter Sorgenfrei, CEO Coach

  • Cam has a calm, unassuming presence — but don't let that fool you. His presence in a business makes quite the impact. In our work with Cam, he not only coached our founder CEO on high level strategy, but he was also a formative coach for me in my own operational journey as Head of Operations for a quickly evolving startup. He is an expert at asking the right questions in order to lead you to your own answers. Cam's coaching can only be described as holistic, human-driven, and uniquely able to span across tactical and strategic.

    ~ Natalie Gregorian, Founder of Tip Top Ops

  • Working with Cam is like Navy Seal training for communication. I use the communication and leadership tools he instilled in me every day whether it's running the business or growing personal relationships. Aside from communication, he helps you understand what you value - for me, it's peace, and after about three months, people started saying things like, “You seem more relaxed and peaceful, Zach.” If you are ambitious to learn how to play 'the game' at a higher level, whether it's with business or personal life, then I highly recommend working Cam.

    ~ Zach Duncan, Founder of Mad Raven , CMO WoolX, Hanks Belts

Words of Wisdom

  • “It is the pursuit of beauty in things and people that is the journey…the real journey. I was happiest when I sought beauty in words and music and images. I was happiest in movies or in the middle of a symphony…whatever allowed the mind to ponder all that was possible and glorious. The world, I suppose, is the result of actions taken by people possessed of an image or an idea…and the world I care most about is constructed from those images that reminded someone of the beauty and the nobility of people… I’m back on the job of looking for this beauty, and nothing is safe from my eyes and my ears. I want to find and host the beauty of the world.”

    ~ Tennessee Williams

  • “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

    ~ Steve Jobs

  • “It is your show. It is your universe. There is no one else here, just you, and nothing is being withheld from you. You are completely on your own. Everything is available for direct knowing. No one else has anything you need. No one else can lead you, pull you, push you or carry you."

    ~ Jed McKenna

  • "The more relaxed you are, the better you are at everything: the better you are with your loved ones, the better you are with your enemies, the better you are at your job, the better you are with yourself."

    ​~ Bill Murray

  • "Never limit yourself because of others’ limited imagination; never limit others because of your own limited imagination."

    ~ Mae Jamison

  • "Here is my secret. It is very simple: it is only with the heart that one can see rightly. What is essential is invisible to the eye."

    ~ Antoine de Saint Exupéry

  • "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

    ~ Marianne Williamson, "A Return to Love: Reflections on the Principles of A Course in Miracles."

  • “For when a man no longer confuses himself with the definition of himself that others have given him, he is at once universal and unique. He is universal by virtue of the inseparability of his organism from the cosmos.”

    ~ Alan Watts

  • “A sensitivity to wrong thoughts must take root within you. It must reach the point that you feel you are being stuck by needles of wrong thoughts. You must also feel this when you are reading books. If you cannot feel pain caused by illogical thinking than neither can you develop proper thinking.”

    ~ Rudolph Steiner; 1904