High Performance Founder
When I joined High Performance Founder as its first team member, the business had immense potential but lacked the systems and team structure to scale sustainably. Over two years, I built a foundation that transformed it into a seven-figure operation with profit margins exceeding 50%.
It started with people. I hired a team of seven key roles, focusing on individuals who aligned with the vision and brought the talent needed to excel. From there, I designed systems to create clarity, accountability, and momentum. Using Notion, I built a central hub where every task was transparent, priorities were clear, and progress felt tangible. Weekly sprints became more than just meetings—they were moments to celebrate wins, align the team, and reinforce a culture of excellence.
Scaling a vision like this comes with its challenges. Building trust with a new team, navigating tight timelines, and aligning diverse perspectives required a balance of clear communication and steady leadership. What I’m most proud of is how the systems and culture we created didn’t just support short-term growth—they’ve stood the test of time. Years after my departure, the team I assembled continues to deliver results, and the systems I built still support their success.
This role taught me that sustainable growth comes from trust, alignment, and empowerment. It’s not about forcing results—it’s about creating the conditions where excellence becomes inevitable.
Website: https://www.highperformancefounder.com
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Dogslanding
Dogslanding was an exercise in precision—every detail mattered, and the margin for error was razor-thin. The founder had exceptionally high standards, which pushed me to refine and elevate every aspect of the business, from product positioning to ad performance and conversion optimization.
My role wasn’t just about keeping up—it was about bringing a level of execution that met and exceeded those standards. I took ownership of improving a content distribution system, including ad creative, refining website CRO, and designing an influencer UGC strategy that turned customer enthusiasm into a scalable acquisition engine. The work wasn’t always easy, but that was the appeal: to take something already excellent and make it even sharper, more effective, and more compelling.
I also recruited, onboarded, trained, and managed a Product Manager, Senior Media Buyer, CRO Specialist, Copywriters, Video Editors, and a Brand Manager. Each new hire was a strategic addition, infusing fresh talent and energy into the company.
When I started, Dogslanding had two main products. By the end of my contract, we were poised to launch the fourth product, marking a significant expansion in the company's market presence.
The most valuable lesson from this experience was that great marketing isn’t about making noise—it’s about clarity, alignment, and ensuring every touchpoint reflects the essence of the brand. That’s what we built at Dogslanding, and it’s a philosophy I carry into every project I take on.
Website: https://www.thedogslanding.com
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SCG Agency
Joining SCG Agency was an opportunity to step into a fast-paced environment where high standards were the norm, and excellence wasn’t negotiable. My role wasn’t just to manage operations—it was to create the systems, frameworks, and team alignment that would drive sustainable growth and position the agency for long-term success.
One of the highlights of my time at SCG was hiring and mentoring key team members, including one team member, who joined despite living halfway across the world. Their dedication—waking up at 3 a.m. in Guam to attend meetings—was a testament to the culture we built: one where people felt valued, trusted, and committed to a shared vision.
To support this level of engagement, I designed operational frameworks using GoHighLevel, Notion, and an internal documentation strategy that streamlined communication, clarified priorities, and made accountability effortless. From refining workflows to improving project management systems, every decision was about enabling the team to work smarter and with more focus. This approach not only improved productivity but also created an environment where creativity and collaboration could thrive.
When PrimeIV merged with SCG, I was invited to play a key role in the agency’s next chapter—a reflection of the trust and value placed in my leadership. While I ultimately chose to pursue my own path, the systems I implemented and the team I built became key components of the agency’s success during and after the acquisition process.
This experience reinforced what I know to be true: that great outcomes are the result of great systems, clear communication, and a culture where people feel empowered to do their best work.
Website: https://www.primeivhydration.com
Website: https://www.scgagency.com/prime
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Clearly Trained
When I stepped into Clearly Trained, the company was at a turning point. They had the expertise and the demand, but the internal structure wasn’t built to support sustainable growth. My focus was to change that—bringing clarity to the chaos, implementing systems that worked, and helping the company scale with confidence.
In my first 30 days, I helped add $200,000 to the company’s revenue by optimizing internal operations and refining the way projects were managed. One of the most impactful moves was hiring a Director of Operations, ensuring the company had a leader who could drive execution and keep things running smoothly.
To support long-term success, I built the foundation of their project management system using Notion, transforming scattered workflows into a structured, efficient system that empowered the team to stay on top of priorities. Beyond the systems, my role extended into ongoing consultation and coaching—helping leadership refine processes, improve decision-making, and create a stronger foundation for growth.
This work wasn’t just about putting out fires—it was about building something that lasts. Though Clearly Trained ultimately closed its doors after 25 years in business, the systems, leadership, and structure we put in place helped the company operate with greater clarity and stability in its final chapter.
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Spyglass Ops
Spyglass Ops was an opportunity to build something from the ground up—creating a sales and marketing system from scratch in an environment that required adaptability, strategic thinking, and a willingness to experiment.
The challenge wasn’t just about setting up systems; it was about aligning execution with vision. I designed and implemented frameworks to drive revenue growth, optimize lead generation, and establish clear pathways for customer acquisition. Specifically, launching a GTM strategy with two core service offerings—a recruiting offer, and a systems audit. But execution is only as strong as the foundation it’s built on, and despite best efforts, the company struggled to bridge the gap between ambition and operational consistency.
Not every project ends in the success you envision, but every experience offers something valuable. At Spyglass Ops, I saw firsthand how critical alignment is—not just between systems and strategy, but between leadership, execution, and long-term viability. Even in an uphill battle, the frameworks I created had the potential to drive results with the right consistency behind them. That lesson sharpened my ability to spot what makes growth sustainable—and what makes it fragile.
Website: https://spyglassops.com/
Wanna connect? Feel free to say hi on Zoom or reach out anytime.