Not every problem needs fixing

Not everyone has a problem that needs fixing.

It seems obvious when I say it out loud, yet we’ve built entire industries on the premise that everyone does—or that they should.

Whether it’s a pitch to transform, optimize, or overcome, so much of what we call “sales” and “marketing” starts with the same assumption:

There’s something wrong with you.

But here’s the truth: many people are perfectly content as they are.

They don’t need fixing, transforming, or optimizing, and they certainly don’t want to lay their lives bare for a stranger on the internet to pick apart. For some, the simple act of living is enough, and their conversations aren’t invitations to "solve" but rather opportunities to connect.

I wonder if we’ve grown so accustomed to diagnosing problems in others that we’ve forgotten how to simply listen.

Not every interaction needs to be a transaction. Not every person is an opportunity.

What if we approached others without the agenda of improvement? What if we treated people as whole—not as projects?

This isn’t about rejecting sales or marketing outright; it’s about rethinking the posture we take toward others.

The problem-first mentality isn’t just intrusive—it’s misguided. It assumes we know better than the person in front of us, when the reality is, we often don’t.

What if we made space for conversations that aren’t built on assumptions? What if our goal wasn’t to fix, but to meet people exactly where they are?

Maybe the greatest value we can offer another isn’t in solving problems but in offering respect, curiosity, and the recognition that some things don’t need changing.

Because here’s the thing: the real gift lies in seeing people as whole—complete just as they are.

And maybe—just maybe—that’s the only perspective worth sharing.

Cheers for now,